FOR IMMEDIATE RELEASE
Emerging Markets Information Service (EMIS) Adds Sophisticated Credit & Risk Scoring in Brazil
August 31st, 2011 - ISI Emerging Markets, the leading provider of hard-to-get business information on Emerging Markets, today announces the launch of BPR Benchmark-Brazil credit and risk scoring as a standalone product and as an optional add-on to their global leading Emerging Markets Information Service (EMIS).
BPR Benchmark-Brazil combines the rich financial data from Emerging Markets Information Service (EMIS) with unique, proprietary analysis tools, delivering senior credit experts a better way to minimize credit risk. BPR Benchmark-Brazil also offers deep company contact information making it a powerful prospecting and marketing tool, enabling sales and marketing teams to identify, target and contact the prospects most likely to increase revenue opportunities.
"The launch or BPR Benchmark-Brazil is in direct response to strong user demand for more sophisticated credit management and prospecting tools in the fastest growing emerging markets, and kicks-off our plans to roll-out premium credit, risk and prospecting tools in four key markets," states Diego Obere, Global Product Director, EMIS.
BPR Benchmark-Brazil uses data from the core Emerging Markets Information Service (EMIS) product, which includes fundamental data, news and research on publicly listed and private companies in more than 70 emerging markets globally, to allow credit analysts or corporate strategists to analyze individual Brazilian companies, or even a set of companies, and measure credit risk using BPR's proprietary scoring methodology. BPR Benchmark-Brazil users may also set their own, custom, methodology to measure and score risk.
The BPR Benchmark-Brazil launch activities will culminate with an invitation-only cocktail party and preview in Sao Paulo on September 15 when local economists, credit analysts, market participants and media will have the opportunity to review the product and share ideas.
"We also plan to launch BPR Benchmark credit and risk scoring tools in Russia, Poland and India over the next nine months, and other markets based on client demand," continues Mr. Obere. "This is only the first step in a broader plan to build a new, integrated Emerging Markets Information Service (EMIS) product which will pull together all our existing assets - including listed and private company data from 70+ emerging markets, BPR Benchmark credit and risk analytics, DealWatch merger and acquisitions news, data and projections, and global market news and research - all delivered via a single platform."
BPR Benchmark-Brazil preview invitation requests, or product information requests, may be made by emailing code BPRBRAZIL2011 to Vanessa Maebara at email@example.com, or by calling Vanessa on +55 11 3078-9331.
About Emerging Markets Information Service (EMIS)
Emerging Markets Information Service (EMIS) delivers deep, rich company and industry information, alongside the relevant news, research and analytics that allow professionals to make profitable decisions faster.
About ISI Emerging Markets
A subsidiary of Euromoney Institutional Investor, ISI Emerging Markets (www.securities.com) delivers electronic information products by subscription to institutional customers around the world. Through its network of offices worldwide, it provides hard-to-get information covering more than 80 emerging markets. Its flagship product is the Emerging Markets Information Service (EMIS).
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