Eb Services Company Limited (Vietnam)

The subject engages in supplying the management services, importing and distributing products for "Big C". Currently, supermarket chain Big C is gradually changing its brand name to "GO!" and "Tops market". The reason for this “rename” strategy is to reposition the brand. The plan to change the name was set out five years ago when Casino Group (France) sold the supermarket system in Vietnam to a Thai investor. According to the agreement, the new owner of the supermarket chain only has the right to use the Big C brand for 10 years. Central Retail Corporation Public Company Limited – ultimate parent company's shares are listed on the Stock Exchange of Thailand under stock code “CRC”. The group's business is organized into three operating segments, namely, (1) apparel and accessories, (2) electronics and home improvement products and (3) groceries and items typically found in convenience stores. In Vietnam, Central Retail is owning series of famous brands such as Nguyen Kim, Big C/GO!, Tops market, FamilyMart, Lan Chi Mart...