Grupo Financiero Mifel, S.A. de C.V. (Mexico)

Grupo Financiero Mifel, S.A. de C.V. is a solid financial group located in Mexico City - Miguel Hidalgo. The company's first branch started operations in June 1994, and currently, they have 79 branches located in various cities across Mexico. Grupo Financiero Mifel offers a range of products and services in the financial market, responding promptly to innovate and design their offerings to meet the needs of their customers. They have a personalized approach to customer service, which has been a characteristic since their inception. The company has a history of successful ventures, including Factor Feld, which later became factoraje Mifel, a leading company in the factoring industry in Mexico. They also founded Arrendadora Mifel to expand their services and take advantage of business synergies. In 1993, Banca Mifel obtained a concession to operate in the Mexican banking system. In 2011, the International Finance Corporation (IFC) of the World Bank invested $25 million in Banca Mifel, representing up to 18% of its shares. In 2012, Banca Mifel partnered with Finacle from Infosys and successfully implemented the universal banking solution Finacle, used by 165 banks in 90 countries, enabling direct processing and accelerating operational automation. The company has been actively involved in the banking industry, with its director general, Daniel Becker, representing the Grupo A1 vice presidency at the National Banking Convention in 2013. Grupo Financiero Mifel is also known for sponsoring the Abierto de Tenis Mifel presented by Cinemex, a prestigious tennis tournament belonging to the ATP 250 category. In 2020, the company underwent a rebranding process to reflect their values and security. They take pride in being sponsors of the Abierto de Tenis Mifel for four years and sponsoring Pumas for three years.