Romanian company GLUE, a provider of marketing, branding and communication services, mulls attracting a strategic investor, its senior partner told EMIS.
“We are open to talking to a strategic investor that doesn't go into the business strictly for financial gains. We haven't had discussions so far. We would sell only a minority stake,” said Sorin Axinte.
He explained the partner could be specialised in strategic communication or in product design and structural innovation.
“We build the strategic spine to support an idea, product or service. We try to shake our clients a little bit and take them out of their comfort zones,” said Axinte.
He added he would prefer an international investor to contribute to the business financially and to bring aboard competences that GLUE does not have.
“We would need a EUR 100,000 investment to increase our competences in product and process design,” Axinte said.
The entrepreneur explained he wants to expand to other markets, to countries such as Bosnia and Herzegovina, Serbia, Albania and Kosovo.
“The potential in these markets is huge, I know their economic contexts well. We could double our turnover within one year. But we can't afford such an expansion by ourselves,” said Axinte.
Glue was formed in 2007 and is owned by Daniel Gavrila (50%) and Sorin Axinte (50%). Axinte is a founding member of Romanian Business Leaders foundation. He has 19 years of experience in media, marketing and brand construction, having previously worked at Mediapro and Realitatea-Catavencu groups.