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Company Information |
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Full name Sun East Group Limited Headquarters Room 2804, 28th Floor Harbour Centre 25 Harbour Road, Wanchai; Hong Kong; Hong Kong Legal Address Clarendon House, 2 Church Street; Hamilton ; Hamilton; HM 11 |
Status: Listed Legal Form: Public Limited Company Operational Status: Operational ISIN CODE : BMG857501008 Financial Auditors: Deloitte Touche Tohmatsu (2011) Incorporation Date: August 24, 2004 Total Employees: 308 Tel: (852) 31064789 |
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Company Description |
| The Group principally engaged in the branding, manufacturing and distribution of a range of beauty, skincare and hygiene products under their principal brand 'sunRun'. The Group's products are sold directly to retail outlets in Beijing, and via distributors which distribute to retail outlets in major cities such as Shanghai, Chongqing and more than 15 provinces in China which include Fujian and Guangdong. Following its acquisition of NuXD, the group now has approximatly 10,000 modern trade outlets | ||
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Company Analysis |
| According to the Consolidated - Non-Audited financial statement for the third quarter of 2011, total net operating revenues decreased with -97.06%, from HKD 204 thousands to HKD 6 thousands. Operating result decreased from HKD -1,509 thousands to HKD -7,611 thousands which means -404.37% change. The results of the period decreased -34.94% reaching HKD -6,534 thousands at the end of the period against HKD -4,842 thousands last year. Return on equity (Net income/Total equity) went from -4.04% to -16.35%, the Return On Asset (Net income / Total Asset) went from -209.25% to -17194.74% and the Net Profit Margin (Net Income/Net Sales) went from -2373.53% to -108900.00% when compared to the same period of last year. The Debt to Equity Ratio (Total Liabilities/Equity) was 100.10% compared to 101.93% of last year. Finally, the Current Ratio (Current Assets/Current Liabilities) went from 0.01 to 0.01 when compared to the previous year. |
Key Executives |
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Companies with Similar Main Activities |

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2011 Q3C (cons) |
2011 Q2C (cons) |
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| Non-Audited | Non-Audited | |
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| CEIC Company Financials (New) | CEIC Company Financials (New) | |
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| Unit | Thousands | Thousands |
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Total Assets |
38 |
540 |
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Current Assets |
29 |
30 |
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Total Liabilities |
40,011 |
137,984 |
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Shareholders Equity |
-39,973 |
-137,444 |
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Current Liabilities |
2,975 |
137,984 |
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| * All the accounts are in HKD. | ||
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Total Operating Revenue |
2,903 |
2,897 |
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Operational Profit (Loss) |
-11,862 |
-4,251 |
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Net Profit (Loss) |
-16,944 |
-10,409 |
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| * All the accounts are in HKD. | ||
| Profitability Ratios | ||
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Return on Assets (ROA) |
-44,589.47% |
-1,927.59% |
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Annualised Return on Assets (ROA) |
-59.00% |
-3,855.18% |
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Return on Equity (ROE) |
42.39% |
7.57% |
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Annualised Return on Equity (ROE) |
56.52% |
15.14% |
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Return on Sales (ROS) |
-7,507.59% |
-2,796.71% |
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Return on Capital |
576.92% |
7.57% |
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Gross Profit Margin |
79.11% |
78.95% |
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Operating Profit Margin |
-10,724.05% |
-6,848.03% |
| Efficiency Ratios | ||
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Current asset turnover |
0.05x |
0.05x |
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Fixed-asset turnover |
0.18x |
0.15x |
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Asset Turnover |
0.04x |
0.00x |
| Valuation figures and ratios | ||
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Earning Before Interests and Taxes (EBIT) |
-11,862 |
-4,251 |
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EBITDA |
-11,562 |
-4,249 |
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Enterprise value |
46,662 |
60,438 |
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Enterprise Value / EBITDA |
-4.04 |
-14.22 |
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Bookvalue (BV) |
-39,973 |
-137,444 |
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Net Cash |
24 |
25 |
| Liquidity Ratios | ||
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Current Ratio |
0.01% |
0% |
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Quick ratio |
0.01% |
0% |
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Doom's day ratio |
0.01% |
0% |
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Cash Flow to Debt |
-9.17% |
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| Leverage Ratios | ||
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Leverage ratio |
0% |
0% |
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Interest Coverage Ratio |
-2.07% |
-0.63% |
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Debt to equity |
-100.1% |
-100.39% |
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Debt to total assets |
1,021.08% |
221.39% |
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Long Term Debt to Capital |
-0.93% |
0% |
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Debt / Enterprise Value |
0.83% |
1.98% |
| Market ratios | ||
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Market Capitalization/EBITDA |
-14.30 |
-10.27 |
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Price/Book Ratio |
-6.20 |
-0.32 |
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Market Cap / Net cash |
6,888.51 |
1,746.34 |
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Market cap/Shareholder equity |
-4.14 |
-0.32 |
| Trend Ratios | ||
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Net Income Trend |
1.21% |
1.13% |
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Operating Income Trend |
2.95% |
1.69% |
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