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Media Direction
Main Activities: Advertising, Public Relations, and Related Services
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Company Information |
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Full name Media Direction SRL Headquarters 17, Golescu Iordache St.; BUCURESTI; Bucharest |
Status: Non-Listed Legal Form: Limited Liability Company Operational Status: Operational CUI: 13927549 Incorporation Date: January 1, 2001 Total Employees: 26 Tel: 00 40-21-230.6022,00 40-21-230.6024,00 40-21-455.4576 |
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Company Description |
| Media Direction SRL company operates on the Romanian market since 2001. The main activity of the company is Media representation services, and the company operates mostly in Bucharest. |
Company Analysis |
| According to the Individual - Non-Audited financial statement for the Year of 2011, total net operating revenues decreased with -33.24%, from RON 59,065,327 to RON 39,430,263 . Operating result increased from RON -454,944 to RON -257,548 which means 43.39% change. The results of the period increased 63.56% reaching RON -169,641 at the end of the period against RON -465,576 last year. Return on equity (Net income/Total equity) went from -4.23% to -1.50%, the Return On Asset (Net income / Total Asset) went from -1.62% to -0.96% and the Net Profit Margin (Net Income/Net Sales) went from -0.79% to -0.43% when compared to the same period of last year. The Debt to Equity Ratio (Total Liabilities/Equity) was 256.53% compared to 360.74% of last year. Finally, the Current Ratio (Current Assets/Current Liabilities) went from 0.69 to 0.59 when compared to the previous year. |
Key Executives |
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Companies with Similar Main Activities |
FULL COMPANY PROFILE
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2011 Y (non-cons) |
2011 H1 (non-cons) |
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| Non-Audited | Non-Audited | |
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| Creditinfo - Financial Standard 1026 | ||
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| Unit | 1 | 1 |
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Balance Sheet
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Total Assets |
17,701,740 |
20,558,480 |
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Current Assets |
XX,XXX,XXX |
XX,XXX,XXX |
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Total Liabilities |
XX,XXX,XXX |
XX,XXX,XXX |
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Shareholders Equity |
-XX,XXX,XXX |
-XX,XXX,XXX |
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Current Liabilities |
XX,XXX,XXX |
XX,XXX,XXX |
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| * All the accounts are in RON. | ||
Income Statement
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Total Operating Revenue |
XX,XXX,XXX |
XX,XXX,XXX |
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Operational Profit (Loss) |
-XXX,XXX |
-X,XXX,XXX |
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Net Profit (Loss) |
-XXX,XXX |
-X,XXX,XXX |
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| * All the accounts are in RON. | ||
Ratios
| Profitability Ratios | ||
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Return on Assets (ROA) |
-X.XX% |
-X.XX% |
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Annualised Return on Assets (ROA) |
-X.XX% |
-XX.XX% |
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Return on Equity (ROE) |
X.XX% |
XX.XX% |
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Annualised Return on Equity (ROE) |
X.X% |
XX.XX% |
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Return on Sales (ROS) |
-X.XX% |
-X.XX% |
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Return on Capital |
X.XX% |
XX.XX% |
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Gross Profit Margin |
XX.XX% |
XX.XX% |
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Operating Profit Margin |
-X.XX% |
-X.XX% |
| Efficiency Ratios | ||
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Accounts Receivable Turnover |
X.XXx |
X.XXx |
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Current asset turnover |
X.XXx |
X.XXx |
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Fixed-asset turnover |
XX.XXx |
XX.XXx |
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Asset Turnover |
X.XXx |
X.XXx |
| Valuation figures and ratios | ||
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Earning Before Interests and Taxes (EBIT) |
-XXX,XXX |
-X,XXX,XXX |
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EBITDA |
XX,XXX |
-X,XXX,XXX |
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Bookvalue (BV) |
-XX,XXX,XXX |
-XX,XXX,XXX |
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Net Cash |
-XX,XXX,XXX |
-XX,XXX,XXX |
| Liquidity Ratios | ||
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Current Ratio |
XX.XX% |
XX.XX% |
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Quick ratio |
XX.XX% |
XX.XX% |
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Doom's day ratio |
X.XX% |
X.XX% |
| Leverage Ratios | ||
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Leverage ratio |
-XXX.XX% |
-XXX.XX% |
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Interest Coverage Ratio |
-XX.XX% |
-XXX.XX% |
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Debt to equity |
-XXX.XX% |
-XXX.XX% |
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Debt to total assets |
XXX.XX% |
XXX.XX% |
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