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Company data displayed is for sample purposes only and may not reflect the most current information available on Emerging Markets Information Service (EMIS).

Hell Advertising

Main Activities: Nonstore Retailers

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Company Information

Full name
Hell Advertising SRL

Headquarters
38B, Ficusului Blvd.; BUCURESTI; Bucharest
Status: Non-Listed
Legal Form: Limited Liability Company
Operational Status: Operational
CUI: 13310895
Incorporation Date: January 1, 2000
Total Employees: 30

Tel: 00 40-21-233.2467,00 40-21-233.2471,00 40-21-233.2483

Company Description

Hell Advertising SRL company operates on the Romanian market since 2000. The main activity of the company is Other retail sale not in stores, stalls or markets, and the company operates mostly in Bucharest.

Company Analysis

According to the Individual - Non-Audited financial statement for the Year of 2010, total net operating revenues decreased with -6.91%, from RON 15,103,630 to RON 14,059,944 . Operating result increased from RON 465,327 to RON 613,858 which means 31.92% change. The results of the period increased 141.19% reaching RON 296,903 at the end of the period against RON 123,101 last year. Return on equity (Net income/Total equity) went from 32.17% to 43.69%, the Return On Asset (Net income / Total Asset) went from 1.57% to 3.49% and the Net Profit Margin (Net Income/Net Sales) went from 0.82% to 2.11% when compared to the same period of last year. The Debt to Equity Ratio (Total Liabilities/Equity) was 1127.60% compared to 1758.28% of last year. Finally, the Current Ratio (Current Assets/Current Liabilities) went from 1.11 to 0.71 when compared to the previous year.

Key Executives

Adrian Postole General Manager
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Balance Sheet

Total Assets

8,261,483

9,038,917

Current Assets

X,XXX,XXX

X,XXX,XXX

Total Liabilities

X,XXX,XXX

X,XXX,XXX

Shareholders Equity

X,XXX,XXX

XXX,XXX

Current Liabilities

X,XXX,XXX

X,XXX,XXX

* All the accounts are in RON.
Income Statement

Total Operating Revenue

XX,XXX,XXX

X,XXX,XXX

Operational Profit (Loss)

XXX,XXX

-XXX,XXX

Net Profit (Loss)

XXX,XXX

XX,XXX

* All the accounts are in RON.
Ratios
Profitability Ratios

Return on Assets (ROA)

X.XX%

X.XX%

Annualised Return on Assets (ROA)

X.XX%

X.XX%

Return on Equity (ROE)

XX.XX%

X.XX%

Annualised Return on Equity (ROE)

XX.XX%

XX.XX%

Return on Sales (ROS)

X.XX%

X.XX%

Return on Capital

XX.XX%

X.XX%

Gross Profit Margin

XX.XX%

XX.XX%

Operating Profit Margin

X.XX%

-X.XX%

Efficiency Ratios

Accounts Receivable Turnover

X.XXx

X.XXx

Inventory Turnover

XX.XXx

X.XXx

Current asset turnover

X.XXx

X.XXx

Fixed-asset turnover

XX.XXx

X.XXx

Asset Turnover

X.XXx

X.XXx

Valuation figures and ratios

Earning Before Interests and Taxes (EBIT)

XXX,XXX

-XXX,XXX

EBITDA

X,XXX,XXX

XXX,XXX

Bookvalue (BV)

X,XXX,XXX

XXX,XXX

Net Cash

-X,XXX,XXX

-X,XXX,XXX

Liquidity Ratios

Current Ratio

XX.XX%

XX.XX%

Quick ratio

XX.XX%

XX.XX%

Doom's day ratio

X.XX%

-X.XX%

Leverage Ratios

Leverage ratio

XXX.XX%

X.XX%

Interest Coverage Ratio

XXX.XX%

-XXX.XX%

Debt to equity

XXX.XX%

X.XX%

Debt to total assets

XX.XX%

XX.XX%

Long Term Debt to Capital

XX.XX%

XX.XX%