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Company Information |
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Full name Prime Media Holdings, Inc. Headquarters 10th Floor, MGO Bldg., Legaspi St. corner De la Rosa St., Legaspi Village; Makati ; National Capital Region; 0721 Legal Address No. 3 San Antonio St., Bo. Kapitolyo, Pasig City; Makati ; National Capital Region; 1226 |
Status: Listed Legal Form: Public Limited Company Operational Status: Operational Financial Auditors: SyCip, Gorres, Velayo & Company (2011) Incorporation Date: February 6, 1963 Total Employees: 11 Tel: (63 2) 8899009 |
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Company Description |
| Prime Media Holdings, Inc. (PRIM) is a holding company. PRIM was previously known as First e-Bank Corporation (FSTE). In 2003, PRIM changed its primary business activity to its present one. PRIM is still in the process of completing the clean up of books of FSTE. Part of this clean up is the finalization of the registration of assets that will be transferred to Banco de Oro and/or Philippine Deposit Insurance Co. Part of the liabilities of PRIM is a PHP 481 mn debt to an affiliate. PRIM expects | ||
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Company Analysis |
| According to the Consolidated - Non-Audited financial statement for the first three cumulated quarters of 2012, total net operating revenues decreased with -56.98%, from PHP 3,719 thousands to PHP 1,600 thousands. Operating Results decreased from PHP 500 thousands to PHP -876 thousands. The results of the period decreased -13.92% reaching PHP -4,255 thousands at the end of the period against PHP -3,735 thousands last year. Return on equity (Net income/Total equity) went from -0.44% to -0.50%, the Return On Asset (Net income / Total Asset) went from -7.36% to -8.10% and the Net Profit Margin (Net Income/Net Sales) went from -100.43% to -265.94% when compared to the same period of last year. The Debt to Equity Ratio (Total Liabilities/Equity) was 106.14% compared to 105.98% of last year. Finally, the Current Ratio (Current Assets/Current Liabilities) went from 0.01 to 0.01 when compared to the previous year. |
Key Executives |
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Companies with Similar Main Activities |

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2012 Q3C (cons) |
2012 Q2C (cons) |
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| Non-Audited | Non-Audited | |
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| WVB Company Financials | WVB Company Financials | |
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| Unit | Thousands | Thousands |
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Total Assets |
52,545 |
50,039 |
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Current Assets |
11,561 |
8,864 |
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Total Liabilities |
907,990 |
904,292 |
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Shareholders Equity |
-855,445 |
-854,253 |
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Current Liabilities |
907,990 |
904,292 |
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| * All the accounts are in PHP. | ||
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Total Operating Revenue |
1,600 |
1,119 |
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Operational Profit (Loss) |
-876 |
-859 |
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Net Profit (Loss) |
-4,255 |
-3,064 |
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| * All the accounts are in PHP. | ||
| Profitability Ratios | ||
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Return on Assets (ROA) |
-8.1% |
-6.12% |
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Annualised Return on Assets (ROA) |
-10.8% |
-12.24% |
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Return on Equity (ROE) |
0.5% |
0.36% |
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Annualised Return on Equity (ROE) |
0.67% |
0.72% |
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Return on Capital |
0.5% |
0.36% |
| Valuation figures and ratios | ||
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Earning Before Interests and Taxes (EBIT) |
-876 |
-859 |
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EBITDA |
-876 |
-859 |
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Enterprise value |
633,221 |
694,486 |
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Enterprise Value / EBITDA |
-722.86 |
-808.48 |
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Bookvalue (BV) |
-14,542 |
-17,048 |
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Net Cash |
-903,424 |
-902,980 |
| Liquidity Ratios | ||
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Current Ratio |
1.27% |
0.98% |
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Quick ratio |
1.27% |
0.98% |
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Doom's day ratio |
0.5% |
0.15% |
| Leverage Ratios | ||
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Leverage ratio |
-6.14% |
-5.86% |
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Interest Coverage Ratio |
-25.87% |
-38.87% |
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Debt to equity |
-106.14% |
-105.86% |
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Debt to total assets |
1,728.02% |
1,807.17% |
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Debt / Enterprise Value |
10.59% |
9.66% |
| Market ratios | ||
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Market Capitalization/EBITDA |
-596.00 |
-675.33 |
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Price/Book Ratio |
-37.23 |
-34.03 |
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Market Cap / Net cash |
-0.58 |
-0.64 |
| Trend Ratios | ||
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Net Income Trend |
113.92% |
66.71% |
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Operating Income Trend |
-175.2% |
49.11% |
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