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Prime Media Holdings, Inc.

Main Activities: Broadcasting (except Internet) - Banking and Credit Intermediation

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Company Information

Full name
Prime Media Holdings, Inc.

Headquarters
10th Floor, MGO Bldg., Legaspi St. corner De la Rosa St., Legaspi Village; Makati ; National Capital Region; 0721
Legal Address
No. 3 San Antonio St., Bo. Kapitolyo, Pasig City; Makati ; National Capital Region; 1226
Status: Listed
Legal Form: Public Limited Company
Operational Status: Operational
Financial Auditors: SyCip, Gorres, Velayo & Company (2011)
Incorporation Date: February 6, 1963
Total Employees: 11

Tel: (63 2) 8899009

Company Description

Prime Media Holdings, Inc. (PRIM) is a holding company. PRIM was previously known as First e-Bank Corporation (FSTE). In 2003, PRIM changed its primary business activity to its present one. PRIM is still in the process of completing the clean up of books of FSTE. Part of this clean up is the finalization of the registration of assets that will be transferred to Banco de Oro and/or Philippine Deposit Insurance Co. Part of the liabilities of PRIM is a PHP 481 mn debt to an affiliate. PRIM expects
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Company Analysis

According to the Consolidated - Non-Audited financial statement for the first three cumulated quarters of 2012, total net operating revenues decreased with -56.98%, from PHP 3,719 thousands to PHP 1,600 thousands. Operating Results decreased from PHP 500 thousands to PHP -876 thousands. The results of the period decreased -13.92% reaching PHP -4,255 thousands at the end of the period against PHP -3,735 thousands last year. Return on equity (Net income/Total equity) went from -0.44% to -0.50%, the Return On Asset (Net income / Total Asset) went from -7.36% to -8.10% and the Net Profit Margin (Net Income/Net Sales) went from -100.43% to -265.94% when compared to the same period of last year. The Debt to Equity Ratio (Total Liabilities/Equity) was 106.14% compared to 105.98% of last year. Finally, the Current Ratio (Current Assets/Current Liabilities) went from 0.01 to 0.01 when compared to the previous year.

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Balance Sheet

Total Assets

52,545

50,039

Current Assets

11,561

8,864

Total Liabilities

907,990

904,292

Shareholders Equity

-855,445

-854,253

Current Liabilities

907,990

904,292

* All the accounts are in PHP.
Income Statement

Total Operating Revenue

1,600

1,119

Operational Profit (Loss)

-876

-859

Net Profit (Loss)

-4,255

-3,064

* All the accounts are in PHP.
Ratios
Profitability Ratios

Return on Assets (ROA)

-8.1%

-6.12%

Annualised Return on Assets (ROA)

-10.8%

-12.24%

Return on Equity (ROE)

0.5%

0.36%

Annualised Return on Equity (ROE)

0.67%

0.72%

Return on Capital

0.5%

0.36%

Valuation figures and ratios

Earning Before Interests and Taxes (EBIT)

-876

-859

EBITDA

-876

-859

Enterprise value

633,221

694,486

Enterprise Value / EBITDA

-722.86

-808.48

Bookvalue (BV)

-14,542

-17,048

Net Cash

-903,424

-902,980

Liquidity Ratios

Current Ratio

1.27%

0.98%

Quick ratio

1.27%

0.98%

Doom's day ratio

0.5%

0.15%

Leverage Ratios

Leverage ratio

-6.14%

-5.86%

Interest Coverage Ratio

-25.87%

-38.87%

Debt to equity

-106.14%

-105.86%

Debt to total assets

1,728.02%

1,807.17%

Debt / Enterprise Value

10.59%

9.66%

Market ratios

Market Capitalization/EBITDA

-596.00

-675.33

Price/Book Ratio

-37.23

-34.03

Market Cap / Net cash

-0.58

-0.64

Trend Ratios

Net Income Trend

113.92%

66.71%

Operating Income Trend

-175.2%

49.11%