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Company Information |
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Full name Sitel de Colombia S.A Headquarters Calle 143 45 50; Bogota D.C; Bogota D.C |
Status: Non-Listed Legal Form: Public Limited Company Operational Status: Operational Fiscal ID (NIT): 830037540 Incorporation Date: October 17, 1997 Total Employees: 2,200 Tel: +57-1-5242000 |
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Company Description |
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Sitel de Colombia S.A., subsidiary of Sitel Contact Center Outsourcing, provides clients with inbound and outbound contact center services using voice, e-mail, social media and digital solutions, from customer relationship to sales and technical support. |
Company Analysis |
| According to the Individual - Audited financial statement for the Year of 2011, total net operating revenues increased with 57.29%, from COP 28,635,676 thousands to COP 45,040,140 thousands. Operating Results increased from COP -2,791,704 thousands to COP 2,248,359 thousands. The results of the period reached COP 2,017,204 thousands at the end of the period against COP -2,812,089 thousands last year. Return on equity (Net income/Total equity) went from -26.79% to 16.37%, the Return On Asset (Net income / Total Asset) went from -21.06% to 11.66% and the Net Profit Margin (Net Income/Net Sales) went from -9.82% to 4.48% when compared to the same period of last year. The Debt to Equity Ratio (Total Liabilities/Equity) was 40.41% compared to 27.24% of last year. Finally, the Current Ratio (Current Assets/Current Liabilities) went from 3.23 to 2.65 when compared to the previous year. |
Key Executives |
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Companies with Similar Main Activities |

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2011 Y (non-cons) |
2010 Y (non-cons) |
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| Audited | Audited | |
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| Superintendencia de Sociedades - Financial Statements: Real Sector | Superintendencia de Sociedades - Financial Statements: Real Sector | |
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| Unit | Thousands | Thousands |
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Total Assets |
17,306,344 |
13,355,514 |
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Current Assets |
XX,XXX,XXX |
X,XXX,XXX |
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Total Liabilities |
X,XXX,XXX |
X,XXX,XXX |
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Shareholders Equity |
XX,XXX,XXX |
XX,XXX,XXX |
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Current Liabilities |
X,XXX,XXX |
X,XXX,XXX |
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| * All the accounts are in COP. | ||
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Total Operating Revenue |
XX,XXX,XXX |
XX,XXX,XXX |
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Operational Profit (Loss) |
X,XXX,XXX |
-X,XXX,XXX |
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Net Profit (Loss) |
X,XXX,XXX |
-X,XXX,XXX |
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| * All the accounts are in COP. | ||
| Profitability Ratios | ||
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Return on Assets (ROA) |
XX.XX% |
-XX.XX% |
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Annualised Return on Assets (ROA) |
XX.XX% |
-XX.XX% |
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Return on Equity (ROE) |
XX.XX% |
-XX.XX% |
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Annualised Return on Equity (ROE) |
XX.XX% |
-XX.XX% |
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Return on Sales (ROS) |
X.XX% |
-XX.XX% |
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Return on Capital |
XX.XX% |
-XX.X% |
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Gross Profit Margin |
XX.XX% |
XX.XX% |
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Operating Profit Margin |
X.XX% |
-XX.XX% |
| Efficiency Ratios | ||
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Accounts Receivable Turnover |
X.XXx |
X.XXx |
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Current asset turnover |
X.XXx |
X.XXx |
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Fixed-asset turnover |
X.XXx |
X.XXx |
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Asset Turnover |
X.XXx |
X.XXx |
| Valuation figures and ratios | ||
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Earning Before Interests and Taxes (EBIT) |
X,XXX,XXX |
-X,XXX,XXX |
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EBITDA |
X,XXX,XXX |
-XXX,XXX |
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Bookvalue (BV) |
XX,XXX,XXX |
XX,XXX,XXX |
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Net Cash |
X,XXX,XXX |
X,XXX,XXX |
| Liquidity Ratios | ||
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Current Ratio |
XXX.XX% |
XXX.XX% |
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Quick ratio |
XXX.XX% |
XXX.XX% |
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Doom's day ratio |
XX.XX% |
XX.XX% |
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Cash Flow to Debt |
XX.XX% |
XX% |
| Leverage Ratios | ||
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Leverage ratio |
XXX.XX% |
XXX.XX% |
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Debt to equity |
XX.XX% |
XX.XX% |
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Debt to total assets |
XX.XX% |
XX.XX% |
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Long Term Debt to Capital |
X.XX% |
X% |
| Trend Ratios | ||
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Revenue Trend |
XXX% |
XX.XX% |
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Net Income Trend |
-XX.XX% |
XX.XX% |
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Operating Income Trend |
-XX.XX% |
XXX.XX% |
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