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Company Information |
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Full name Directv Colombia LTDA Headquarters Kr 45 103 60; Bogota D.C; Bogota D.C |
Status: Non-Listed Legal Form: Limited Liability Company Operational Status: Operational Fiscal ID (NIT): 805006014 Incorporation Date: January 10, 1997 Total Employees: 551 Tel: +57-1-6516000 |
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Company Description |
| Directv Ltda is the local branch of the American multinational company under the same name. The company's corporate purpose is the provision of subscription-based satellite television, with a selection of programming, including movies, sports, exclusive events, news, children's programs, educational channels, etc. |
Company Analysis |
| According to the Individual - Audited financial statement for the Year of 2011, total net operating revenues increased with 31.86%, from COP 285,935,110 thousands to COP 377,025,233 thousands. Operating result increased from COP -57,987,825 thousands to COP -20,035,333 thousands which means 65.45% change. The results of the period increased 53.40% reaching COP -25,996,494 thousands at the end of the period against COP -55,785,993 thousands last year. Return on equity (Net income/Total equity) went from -298.70% to -55.44%, the Return On Asset (Net income / Total Asset) went from -25.38% to -10.57% and the Net Profit Margin (Net Income/Net Sales) went from -19.51% to -6.90% when compared to the same period of last year. The Debt to Equity Ratio (Total Liabilities/Equity) was 424.53% compared to 1076.69% of last year. Finally, the Current Ratio (Current Assets/Current Liabilities) went from 0.24 to 0.29 when compared to the previous year. |
Key Executives |
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Companies with Similar Main Activities |

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2011 Y (non-cons) |
2010 Y (non-cons) |
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| Audited | Audited | |
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| Superintendencia de Sociedades - Financial Statements: Real Sector | Superintendencia de Sociedades - Financial Statements: Real Sector | |
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| Unit | Thousands | Thousands |
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Total Assets |
245,955,632 |
219,765,098 |
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Current Assets |
XX,XXX,XXX |
XX,XXX,XXX |
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Total Liabilities |
XXX,XXX,XXX |
XXX,XXX,XXX |
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Shareholders Equity |
XX,XXX,XXX |
XX,XXX,XXX |
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Current Liabilities |
XXX,XXX,XXX |
XXX,XXX,XXX |
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| * All the accounts are in COP. | ||
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Total Operating Revenue |
XXX,XXX,XXX |
XXX,XXX,XXX |
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Operational Profit (Loss) |
-XX,XXX,XXX |
-XX,XXX,XXX |
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Net Profit (Loss) |
-XX,XXX,XXX |
-XX,XXX,XXX |
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| * All the accounts are in COP. | ||
| Profitability Ratios | ||
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Return on Assets (ROA) |
-XX.XX% |
-XX.XX% |
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Annualised Return on Assets (ROA) |
-XX.XX% |
-XX.XX% |
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Return on Equity (ROE) |
-XX.XX% |
-XXX.X% |
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Annualised Return on Equity (ROE) |
-XX.XX% |
-XXX.X% |
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Return on Sales (ROS) |
-X.X% |
-XX.XX% |
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Return on Capital |
-X.XX% |
-XX.XX% |
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Gross Profit Margin |
XX.XX% |
XX.XX% |
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Operating Profit Margin |
-X.XX% |
-XX.XX% |
| Efficiency Ratios | ||
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Accounts Receivable Turnover |
X.XXx |
X.XXx |
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Inventory Turnover |
XX.XXx |
XX.XXx |
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Current asset turnover |
X.XXx |
X.XXx |
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Fixed-asset turnover |
X.XXx |
X.XXx |
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Asset Turnover |
X.XXx |
X.XXx |
| Valuation figures and ratios | ||
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Earning Before Interests and Taxes (EBIT) |
-XX,XXX,XXX |
-XX,XXX,XXX |
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EBITDA |
XX,XXX,XXX |
-XXX,XXX |
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Bookvalue (BV) |
XX,XXX,XXX |
XX,XXX,XXX |
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Net Cash |
X,XXX,XXX |
-XX,XXX,XXX |
| Liquidity Ratios | ||
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Current Ratio |
XX.XX% |
XX.XX% |
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Quick ratio |
XX.XX% |
XX.XX% |
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Doom's day ratio |
X.XX% |
X.XX% |
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Cash Flow to Debt |
XX.XX% |
-XX% |
| Leverage Ratios | ||
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Leverage ratio |
XXX.XX% |
X,XXX.XX% |
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Debt to equity |
XXX.XX% |
X,XXX.XX% |
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Debt to total assets |
XX.XX% |
XX.X% |
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Long Term Debt to Capital |
XX.XX% |
XX.XX% |
| Trend Ratios | ||
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Revenue Trend |
XXX.XX% |
XXX.XX% |
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Net Income Trend |
XX.X% |
XXX.XX% |
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Operating Income Trend |
XX.XX% |
XXX.XX% |
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