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Compra Facil

Main Activities: General Merchandise and Department Stores

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Company Information

Full name
Sociedade Comercial e Importadora Hermes S.A. - Compra Facil

Previous name(s)
Sociedade Coml. Importadora Hermes S.A.

Headquarters
Rua Victor de Civita, 77 - Barra da Tijuca; Rio de Janeiro; Rio de Janeiro; 22775-044
Status: Non-Listed
Legal Form: Public Limited Company
Operational Status: Operational
Fiscal ID (CNPJ): 33068883/0001-20
Incorporation Date: June 14, 1973
Total Employees: 205

Tel: +55 21 2122-0010

Company Description

Headquartered in Rio de Janeiro, Purchase Easy opened in 1973. The company is part of Hermes S.A., which calls itself the largest distance selling in Latin America. It focuses on the most in terms of logistics and customer service. The Comprafacil.com is an e-commerce site, specializing in online retail.

Company Analysis

According to the Individual - Audited financial statement for the Year of 2010, total net operating revenues increased with 81.03%, from BRL 805,399 thousands to BRL 1,458,049 thousands. Operating result increased from BRL 21,909 thousands to BRL 29,168 thousands which means 33.13% change. The results of the period decreased -24.63% reaching BRL 7,536 thousands at the end of the period against BRL 9,999 thousands last year. Return on equity (Net income/Total equity) went from 14.11% to 9.86%, the Return On Asset (Net income / Total Asset) went from 2.29% to 0.97% and the Net Profit Margin (Net Income/Net Sales) went from 1.24% to 0.52% when compared to the same period of last year. The Debt to Equity Ratio (Total Liabilities/Equity) was 914.73% compared to 517.20% of last year. Finally, the Current Ratio (Current Assets/Current Liabilities) went from 1.16 to 1.35 when compared to the previous year.

Key Executives

Jose Luiz Rochinha General Director
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Balance Sheet

Total Assets

936,682

959,928

Current Assets

XXX,XXX

XXX,XXX

Total Liabilities

XXX,XXX

XXX,XXX

Shareholders Equity

X,XXX

X,XXX

Current Liabilities

XXX,XXX

XXX,XXX

* All the accounts are in BRL.
Income Statement

Total Operating Revenue

XXX,XXX

X,XXX,XXX

Operational Profit (Loss)

X,XXX

-XX,XXX

Net Profit (Loss)

-X,XXX

-XX,XXX

* All the accounts are in BRL.
Ratios
Profitability Ratios

Return on Assets (ROA)

-X.XX%

-X.X%

Annualised Return on Assets (ROA)

-X%

-X.X%

Return on Equity (ROE)

-XX.XX%

-XXX.XX%

Annualised Return on Equity (ROE)

-XXX.XX%

-XXX.XX%

Return on Sales (ROS)

X%

-X,XXX.XX%

Return on Capital

-X.XX%

-XX.XX%

Gross Profit Margin

XX.XX%

XX.X%

Operating Profit Margin

X.XX%

-X.X%

Efficiency Ratios

Accounts Receivable Turnover

X.XXx

X.XXx

Inventory Turnover

X.XXx

X.XXx

Current asset turnover

X.XXx

X.XXx

Fixed-asset turnover

-X.XXx

-X.XXx

Asset Turnover

X.XXx

X.XXx

Valuation figures and ratios

Earning Before Interests and Taxes (EBIT)

-X,XXX

-XX,XXX

EBITDA

X,XXX

-XX,XXX

Bookvalue (BV)

X,XXX

X,XXX

Net Cash

-XXX,XXX

-XXX,XXX

Liquidity Ratios

Current Ratio

XXX.XX%

XXX.XX%

Quick ratio

XXX.XX%

XX.XX%

Doom's day ratio

X.X%

X.XX%

Leverage Ratios

Leverage ratio

XX,XXX.XX%

XX,XXX.XX%

Debt to equity

XX,XXX.XX%

XX,XXX.XX%

Debt to total assets

XX.XX%

XX.XX%

Long Term Debt to Capital

XX.XX%

XX.XX%

Market ratios

Price/Book Ratio

X.XX

X.XX

Market Cap / Net cash

X.XX

X.XX

Market cap/Shareholder equity

X.XX

X.XX

Trend Ratios

Revenue Trend

X%

XXX.XX%

Net Income Trend

X%

-X,XXX.XX%

Operating Income Trend

X%

-XXX.XX%