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Company Information |
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Full name Sociedade Comercial e Importadora Hermes S.A. - Compra Facil Previous name(s) Sociedade Coml. Importadora Hermes S.A. Headquarters Rua Victor de Civita, 77 - Barra da Tijuca; Rio de Janeiro; Rio de Janeiro; 22775-044 |
Status: Non-Listed Legal Form: Public Limited Company Operational Status: Operational Fiscal ID (CNPJ): 33068883/0001-20 Incorporation Date: June 14, 1973 Total Employees: 205 Tel: +55 21 2122-0010 |
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Company Description |
| Headquartered in Rio de Janeiro, Purchase Easy opened in 1973. The company is part of Hermes S.A., which calls itself the largest distance selling in Latin America. It focuses on the most in terms of logistics and customer service. The Comprafacil.com is an e-commerce site, specializing in online retail. |
Company Analysis |
| According to the Individual - Audited financial statement for the Year of 2010, total net operating revenues increased with 81.03%, from BRL 805,399 thousands to BRL 1,458,049 thousands. Operating result increased from BRL 21,909 thousands to BRL 29,168 thousands which means 33.13% change. The results of the period decreased -24.63% reaching BRL 7,536 thousands at the end of the period against BRL 9,999 thousands last year. Return on equity (Net income/Total equity) went from 14.11% to 9.86%, the Return On Asset (Net income / Total Asset) went from 2.29% to 0.97% and the Net Profit Margin (Net Income/Net Sales) went from 1.24% to 0.52% when compared to the same period of last year. The Debt to Equity Ratio (Total Liabilities/Equity) was 914.73% compared to 517.20% of last year. Finally, the Current Ratio (Current Assets/Current Liabilities) went from 1.16 to 1.35 when compared to the previous year. |
Key Executives |
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Companies with Similar Main Activities |

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2012 Q1 (cons) |
2011 Y (cons) |
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| Non-Audited | Non-Audited | |
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| Serasa Experian - Financial Statements | Serasa Experian - Financial Statements | |
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| Unit | Thousands | Thousands |
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Total Assets |
936,682 |
959,928 |
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Current Assets |
XXX,XXX |
XXX,XXX |
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Total Liabilities |
XXX,XXX |
XXX,XXX |
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Shareholders Equity |
X,XXX |
X,XXX |
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Current Liabilities |
XXX,XXX |
XXX,XXX |
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| * All the accounts are in BRL. | ||
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Total Operating Revenue |
XXX,XXX |
X,XXX,XXX |
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Operational Profit (Loss) |
X,XXX |
-XX,XXX |
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Net Profit (Loss) |
-X,XXX |
-XX,XXX |
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| * All the accounts are in BRL. | ||
| Profitability Ratios | ||
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Return on Assets (ROA) |
-X.XX% |
-X.X% |
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Annualised Return on Assets (ROA) |
-X% |
-X.X% |
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Return on Equity (ROE) |
-XX.XX% |
-XXX.XX% |
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Annualised Return on Equity (ROE) |
-XXX.XX% |
-XXX.XX% |
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Return on Sales (ROS) |
X% |
-X,XXX.XX% |
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Return on Capital |
-X.XX% |
-XX.XX% |
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Gross Profit Margin |
XX.XX% |
XX.X% |
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Operating Profit Margin |
X.XX% |
-X.X% |
| Efficiency Ratios | ||
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Accounts Receivable Turnover |
X.XXx |
X.XXx |
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Inventory Turnover |
X.XXx |
X.XXx |
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Current asset turnover |
X.XXx |
X.XXx |
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Fixed-asset turnover |
-X.XXx |
-X.XXx |
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Asset Turnover |
X.XXx |
X.XXx |
| Valuation figures and ratios | ||
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Earning Before Interests and Taxes (EBIT) |
-X,XXX |
-XX,XXX |
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EBITDA |
X,XXX |
-XX,XXX |
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Bookvalue (BV) |
X,XXX |
X,XXX |
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Net Cash |
-XXX,XXX |
-XXX,XXX |
| Liquidity Ratios | ||
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Current Ratio |
XXX.XX% |
XXX.XX% |
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Quick ratio |
XXX.XX% |
XX.XX% |
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Doom's day ratio |
X.X% |
X.XX% |
| Leverage Ratios | ||
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Leverage ratio |
XX,XXX.XX% |
XX,XXX.XX% |
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Debt to equity |
XX,XXX.XX% |
XX,XXX.XX% |
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Debt to total assets |
XX.XX% |
XX.XX% |
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Long Term Debt to Capital |
XX.XX% |
XX.XX% |
| Market ratios | ||
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Price/Book Ratio |
X.XX |
X.XX |
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Market Cap / Net cash |
X.XX |
X.XX |
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Market cap/Shareholder equity |
X.XX |
X.XX |
| Trend Ratios | ||
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Revenue Trend |
X% |
XXX.XX% |
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Net Income Trend |
X% |
-X,XXX.XX% |
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Operating Income Trend |
X% |
-XXX.XX% |
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